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The Basics of Pin Design

So you’ve set up your business Pinterest account {if you haven’t, have no fear – just go ahead and check out this little free guide} and now you’re ready to get pinning. But, you don’t know where to start with pin design.

There are 4 important parts to each pin design: the image, the title, the description, and the link.

Lets start with Canva! In Canva, you can choose the Pinterest template – but you can also use custom dimensions. Whichever you choose, you want to make sure you are using a 2/3 ration, so that mean 400×600, 600×900, 700×1050, 1000×1500 – you get the picture.

Then, get to designing your image. You can use the templates provided in Canva as a starting point or you can create your own.

You want to keep these design rules in mind.

  1. Use your branded colors (though bright colors like pink and orange perform best)
  2. Use more than one font and size.
  3. Include your logo and/or website.
  4. Use an eye catching image that clearly relates to the topic OR a flatlay that will fade into the background of your text.

Next up, let’s write a description:

Your description should be about 3 sentences long. Any longer and a pinner is unlikely to read through it. The description should be keyword rich {need help with keyword research for Pinterest? Check this out} and let the pinner know exactly what to expect if they click to your site. Include a clear CTA {call to action} in the last sentance.

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Write a compelling title:

Keep the title short and informative. I’ve found that writing titles as questions works well and so does writing them as an answer to a specific question. Here are two examples

  1. Why Should I Repurpose my Blog Content? or How can I Repurpose my Blog Content?
  2. How to Make Perfect Pins

Last, let’s add your link:

You’ve spent time creating a gorgeous pin so you are going to want to make sure that your pin links to YOUR claimed domain. Pinterest draws more eyes to pins that come from claimed domains. If you’ve spent the time on your pin, don’t spoil all of your hard work by adding a link to someone else’s site or to a landing page that isn’t housed by your domain.

You can also add UTM links so that you can see which pins are performing best… but that’s another blog post for another day {winky-wink}

I’d love to know how your first pin designs turn out! Sen me and email so that I can check them out.

If you loved this how-to guide, give it a share on IG, FB, or a repin {you know where}

P.S. If you know your business can benefit from Pinterest, but this is all just a bit too overwhelming for you, we should chat. I’d be happy to help you with strategy or completely take it off your plate. Connect with me here

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